Friday, April 17, 2015

Guinness Amplify - Supporting MORE Talented Malaysian Musicians!

On last Sunday 11th April 2015, GUINNESS ® Amplify, celebrating bold Malaysian musicians, which is main music platform, happening in The Bee, Publika.


Following on from last year's successful campaign, a new side-stream of Amplify - dubbed Amplify: Curates - see some of already-established musicians on stage and share the limelight!



Crowded with HUMAN thats' there to support Malaysian Musicians!

Taking up the mantle as Curator was Sabahan songstress Froya, whereby she just launched her eagerly anticipated new album 'Panic Bird' at the show. Each of these three supporting acts on the night was hand-picked by Froya herself, allowing her to 'Pay Forward' the opportunity in order to get on the stage as well as let the public see the performance!


And here they are!

Very FIRST performance done by Froya's fellow East-Malaysian Singer/Songwriter, Rozella, as there are no stranger to the scene in her hometown of Kota Kinabalu, Sabah.

Rozella's dreamlike vocals and haunting melodies proved that it is really equally popular with the Kuala Lumpur crowd. She also invited to Award-Winning Songwriter to join her at Amplify: Curates to help showcase the incredible and amazing musical talent East Malaysia has to offer.



Secondly come to Hippie-Beach-Pop trio Jumero! Veterans of last year's Amplify campaign! Playing a lot of fan-favorites alongside a wealth of new material from their own upcoming album, as well as some refreshing takes on classic songs! Their infectious energy soon had the crowd on their feet and high songs with them!



Third performance by electronica duo + 2dB, which is the pair's dark, ethereal soundscapes has been awhile and it is well known in KL's music scene. In addition, new and old fans were treated to a set brimming with atmospheric in-cooperate with harmonies and evocative vocals!

In her introduction to the set, Froya noted her respect for +2dB's Jo Ann and Jeannie, paying tribute to the duo's creative bravery and unique sounds they own!



Lastly, Froya's performance!

Froya herself took the stage to officially launch her debut album 'Panic Bird'. A journey through the inspiration and meanings behind the new record. Froya's passion for her craft shone through as she always gave one of the most stunning performances of her career!



Froya featuring tracks written and perfected over the past 6 years, fans enjoy all their favorite songs including new single 'Dawn' together with new material performed live for the very first time at Amplify: Curates.

Thanking all of Froya's FANS for their continued support, as she urged the crowd to raise their glasses of GUINNESS® in the toast to the phenomenal talent of Malaysian musician. Whereby they also give creativity and bravery inspires to each other!

Let's enjoy 'Panic Bird' by Froya!


Froya’s debut album ‘Panic Bird’ is available now on CD and digital download, priced at RM25 only!
For more information pls log on to www.froyamusic.com!

TQ Guinness® Amplify for giving me chance to know about so much about local talents in Malaysia! Start to love  Froya's 'Panic Bird', and you?



More information: 
Facebook: https://www.facebook.com/guinnessmalaysia
Website: http://www.guinness.com/en-my/home.html

Pictures credit to Guinness Malaysia.


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